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0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: left; font-size: 14px; color: rgba(17, 69, 120, 0.9);"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">各家òq›_°å¦‚何打擂</span></p></section></section><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 2.25em; height: 2.25em; border-left: 1px solid rgb(160, 160, 160); border-bottom: 1px solid rgb(160, 160, 160);"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 5px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 2; letter-spacing: 1.2px; text-align: right; color: rgb(62, 62, 62); overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9);">撰文</span></span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9);"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(6, 48, 68, 0.863); letter-spacing: 1.2px;">/ </span></span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; letter-spacing: 1.2px;">李觐éº?/span></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9);"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">¾~–辑</span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(6, 48, 68, 0.863);"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">/</span></span></span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"> é«?nbsp;  æ™?/span></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></span></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">å?1¾l“束了,未见战鼓喧天åQŒä½†å…¨æ–°çš„消贚w£Žå‘却在隐隐显现ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">如果说每òq´çš„å?1都是一‹Æ¡è§‚察消费变化与­‘‹åŠ¿çš„有效窗口,那么当这部“剁手节”进化史发展到第十五个年å¤ß_¼Œçš„确不难看出已经步入了全新的阶段ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">其实在今òq´åŒ11‹zÕdŠ¨å¯åŠ¨ä¹‹å‰åQŒäº¬ä¸œã€å¤©çŒ«ã€æ‹¼å¤šå¤šã€æŠ–音等òq›_°ž®±å·²¾lè¡¨æ˜Žäº†ä»Šå¹´è¦å¸¦æ¥ä¸€åœºæ›´åŠ çº¯¾_¹åœ°å›žå½’消费本质的购物节。但何äؓ本质åQŸçœŸæ­£çš„低ä­h、无套èµ\的规则、完善的服务体系……这些都是剥¼›Õd±‚层花招之后,消费者的诉求ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">也就是说åQŒåœ¨æ‰Žå †çš„购物节点当中,å?1ä¼ég¹Žå·²ç»ä¸å†å…·å¤‡¾lå¯¹çš„吸引力åQŒä½†ä»ç„¶åœ¨ä¸æ–­è€ƒéªŒå„个òq›_°çš„综合服务能力ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">打“直球”的采销直播åQŒæ„å¤–èµ°¾U?/span></p></section></section><p powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“没有脚本、没有彩排、没有提词器åQŒå°±æ˜¯æ‹¿ç€ç›˜å‡ºæ¥çš„商品PPT直接上。”作ä¸ÞZ»Šòq´äº¬ä¸œåŒ11采销直播首个开播团队的成员åQŒäº¬ä¸œå®¶ç”µå®¶å±…品¾c»é‡‡é”€â€œçŒ›å“¥â€è¿™æ äh˜q°åˆ°ä¸Šæ’­å½“天的“æžR草”情形ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">虽然直播间的布置看è“v来丝毫没有双11大促的阵仗,但这一个个仅用京东总部会议室搭å»ø™“v来的直播é—ß_¼Œå´æ„å¤–地成äؓ了今òq´åŒ11最大的一匚w»‘马ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">作äؓ首个开播的京东采销直播é—ß_¼Œäº¬ä¸œå®¶ç”µå®¶å±…采销直播在京东双11期间‹z‘Ö‡º­‘…过400人次轮番上阵åQŒå¤š‹Æ¾äñ”品成为“爆‹Æ䏀ï¼Œå¦‚æ“vž®”纤¾Ÿ?76‹z—烘套装直播间上架一抢而空åQŒçŸ­çŸ?¿U?万台999元特ä»ïL©ºè°ƒä¾¿å‘Šå”®¾|„ã€?折的æ·Õd¯‹z—地机和ž®ç†Šå¤§å®¹é‡ç©ºæ°”炸锅、飞利æàç‹¬å®¶æ–°å“å‰ƒé¡»åˆ€ã€å¯Œå®‰å¨œ¾Ÿ½ç»’、欧乐B电动牙刷åQŒè¢«æ¶ˆè´¹è€…瞬间抢购一½Iºï¼Œ˜q˜æœ‰­‘…过1000名消费者在京东采销直播间抢到半仯‚´­æˆ¿èµ„æ ¹{€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><img src='http://img.icpcw.com/Article/2023/11/74709ca07e38367d4f9a55d2bc4049f7.jpg' class='contPic'/><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;">京东采销直播间出åœ?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">另外åQŒä»Ž10æœ?6日首播以来,来自家电家居ã€?C数码、日癄¡”Ÿé²œã€æœé¥°ç¾Žå¦†ã€æ±½è½¦ã€å·¥ä¸šç­‰å„大品类的京东采销åQŒå°±åœ¨å·¥ä½æ—è¾¹çš„会议室里搭è“v了简易直播间。截è‡?1æœ?1日晚23:59åQŒäº¬ä¸œé‡‡é”€ç›´æ’­çš„总观看äh数已½Hç ´3.8äºÑ€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">˜q‡åŽ»åQŒäº¬ä¸œä¸€ç›´å‘ˆçŽ°ç¨³æ‰Žç¨³æ‰“的沉稳形象åQŒä¸˜q‡äº¬ä¸œä»Šòq´åŒ11的采销直播却用“发疯文学”刷æ–îCº†å½¢è±¡åQŒè¿™ä¹Ÿæˆä¸ÞZº†å‡ºåœˆçš„一大原因ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">来自各个渠道的采销们轮番“炸”福利,声嘶力竭地喊着“就是要便宜”“没有äh½Ž¡å¾—了我了”。但要想消费者真的掏出真金白é“Óž¼Œâ€œå£å—¨â€å½“然不够,采销作äؓ既懂商品又懂消费者的一¾Ÿ¤ä¸“业äh士,最大的优势ž®±æ˜¯ç”¨ä¸“业的视角、消费者能听懂的语­a€ä»¥åŠçœŸæ­£å®žæƒ çš„ä­h格来重塑直播电商ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不收坑位贏V€ä¸æ”¶è¾¾äºÞZ„¦é‡‘,因此京东采销直播¾l™åˆ°æ¶ˆè´¹è€…çš„ž®±æ˜¯æ›´ä¾¿å®œçš„ä»äh ¼ã€‚这也是京东作äؓ直播里的后来者,却依旧在今年å?1期间“出圈”的重要原因。消费者被各种花里胡哨的购物节点包å›ß_¼Œä¹Ÿæ— æ—¶æ— åˆÖM¸è¢«å„òq›_°çš„主播们牵引着消费åQŒäº¬ä¸œé‡‡é”€ç›´æ’­é—´é‡Œä¸€¾Ÿ¤çœŸè¯šã€ä¸“业、热情、谦逊的京东采销¾l™æ— æ•°çš„品牌商和消费者带来了耳目一新的感受ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">因此åQŒä»Žè¡¨é¢ä¸Šæ¥çœ‹ï¼Œäº¬ä¸œé‡‡é”€ç›´æ’­çš„èµ°¾U¢å¾ˆä»¤äh意外åQŒä½†ä»Žæ ¹æºæ¥çœ‹ï¼Œå…¶å®žòq¶ä¸æ˜¯æ„å¤–。采销直播之所以在抛开了颜å€ég¸»æ’­ã€ç›´æ’­é”€å”®è¯æœ¯å’Œå‰æœŸé€ åŠ¿½{‰å› ç´ åŽåQŒä¾æ—§èƒ½æ‰“,靠的ž®±æ˜¯æžè‡´çš„供应链。这æ äh— å¥—èµ\的真低ä­h或许正在悄悄划开直播电商的一个新时代ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">命中¼‹®å®šæ€§æ¶ˆè´¹ï¼Œæ›´æŒ–掘内需潜力</span></p></section></section><p powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">如果说曾¾lçš„å?1是一åœø™´­ç‰©ç‹‚‹Æ¢ï¼Œé‚£ä¹ˆåäº”òq´åŽçš„今天,当新鲜感褪去åQŒå®¡¾ŸŽç–²åŠ³ä¸Žç†æ€§æ¶ˆè´ÒŽ”¯é…ç€æ¶ˆè´¹è€…的心理åQŒè§‚察与挖掘消费者的需求就是更为重要的事。双11战报不再是各òq›_°æ€¥ç€â€œç‚«è€€â€çš„成ç‡W单,而是借着˜q™ä¸€‹¹é‡½H—口˜qŽæŽ¥æ¶ˆè´¹éœ€æ±‚变化的指导手册ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在双11开放日åQŒäº¬ä¸œåˆ†äº«äº†ä¸åŒåŸŽå¸‚的消费特点,对用æˆïLš„需求展开了深度解诅R€‚当消费者需求被更好地理解,òq›_°çš„能力提升也有了更清晰的方向ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">举例来看åQŒä»Šòq´äº¬ä¸œåŒ11期间åQŒé‡åº†åœ°åŒÞZ¸ä»…成交额增速居前列åQŒè€Œä¸”在智能设备、服务消费等领域都展现出较高增长åQŒæˆä¸ºå±±åŸŽæ¶ˆè´¹è€…追求生‹zÕd“è´¨çš„证明ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">京东å?1数据昄¡¤ºåQŒé‡åº†ä»Šòq´çš„成交额同比增速排名全国第七,òq´è½»æ¶ˆè´¹è€…的比例也达åˆîCº†58%。在重庆各区域中åQŒæ¸åŒ—区的购买力最强,南岸区的购买力增òq…最高。同旉™‡åº†çš„特色产品也通过京东上行到全国各圎ͼŒä¼—多重庆老字号品牌在今年京东11.11期间收获了高速增é•Ñ€‚其中,火锅底料品牌桥头成äؓ最受全国消费者欢˜qŽçš„重庆品牌åQŒæG陉|¦¨èœåˆ™æˆäؓ最受关注的重庆产品ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 0; overflow-wrap: break-word !important;"><img src='http://img.icpcw.com/Article/2023/11/3089ba28f3b088fe08302392ea68b610.jpg' class='contPic'/><br /></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;">重庆区域在京东上的消费特ç‚?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">分品¾cÀL¥çœ‹ï¼Œå® ç‰©æ¶ˆè´¹ã€é’Ÿè¡¨æœåŠ¡ã€å®šåˆ¶å®¶å…—÷€å®¶¾Uºã€æ‰‹æœºæœåŠ¡æ˜¯é‡åº†æ¶ˆè´¹æˆäº¤é¢åŒæ¯”增速最高的五大品类åQŒè€Œé‡‘银投资、红木家兗÷€æ‰‹æœºã€æ‘©æ‰˜èžR、套房家具则是重庆消费者äh均消贚w¢é‡‘额最高的品类。此外,在äh均购ä¹îCšg数方面,面部护肤、女性护理、清‹zåˆ¶å“ã€è¥å…Õdˆ¶å“å’Œæ¶ˆåŒ–¾pȝ»Ÿç”¨è¯ä½åˆ—榜单TOP5ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">此外åQŒè¿™ä¸ªäº¬ä¸?1.11åQŒé‡åº†å¸‚的服务消费热度不减。手æœÞZ¿éšœæœåŠ¡ã€æ±½è½¦ä¿å…Õd’Œç”‰|± æ¢æ–°æˆäº¤é¢åˆ†åˆ«åŒæ¯”增é•?58%ã€?51%å’?47%ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">对生‹zÕd“è´¨çš„˜q½æ±‚åQŒæˆä¸ÞZ»Šòq´äº¬ä¸?1.11期间重庆地区消费的底艌Ӏ‚消费者的购物需求正在释放,包括æ™ø™ƒ½æ¶ˆè´¹ã€å¥åºäh¶ˆè´V€æœåŠ¡æ¶ˆè´šwƒ½æœ‰ç€å·¨å¤§çš„消è´ÒŽ½œåŠ›ï¼Œæ— è®ºæ˜¯å“è´¨å¤§ç‰Œè¿˜æ˜¯ä¾¿æähœåŠ¡ï¼Œéƒ½æ­£åœ¨èŽ·å¾—越来越多消费者的青睐ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">通过研究不同区域消费者的需求变化,便于òq›_°¾_‘Ö‡†å‘½ä¸­æ¶ˆè´¹è€…确定性消费的同时åQŒæ›´æœ‰æ–¹å‘性地挖掘内需潜力ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; line-height: 1; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">“与实体同行”的实在æ ähœ¬</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word 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system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; font-size: 14px; line-height: 2; letter-spacing: 2px; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word 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!important;">清华大学¾læµŽ½Ž¡ç†å­¦é™¢æ•™æŽˆã€æ¸…华大学全球äñ”业研½I‰™™¢å‰¯é™¢é•¿æŽä¸œçº¢è®¤äؓåQŒäº¬ä¸œé€šè¿‡å¼ºå¤§çš„æ•°æ™ÞZ¾›åº”链体系åQŒé«˜åº¦åˆ‡å…¥åˆ°æ•´ä¸ªå®žä½“¾læµŽçš„生产流通和消费体系之中åQŒæå‡äº†ç”Ÿäñ”与流通效率,ä¸ø™‡ªíw«ä¸Žåˆä½œä¼™ä¼´çš„降本增效提供了有质量保证的、可持箋的低ä»øP¼Œä¸ºæ¶ˆè´¹è€…创造了更好的体验和更大的ä­hå€û|¼Œä¹Ÿè®©å®žä½“企业获得了更好的成长ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">围绕成本、效率、体验的供应链是以不变应万变åQŒä¹Ÿæ˜¯é›¶å”®ä¸šçš„第一性原则。京东作ä¸ÞZ»¥ä¾›åº”链äؓ基础的技术与服务企业åQŒå°†å‘展战略的原点从零售业åšg伸到了更多行业,为“与实体同行”提供了更实在的æ ähœ¬ã€‚而伴随着消费者对低ä­h举措的认可,òq¿å¤§å“ç‰Œã€å•†å®¶æ”¶èŽ·å¢žé•¿çš„喜悦åQŒæ¶ˆè´¹å¸‚场嘪昑ևºçš„澎湃活力也ž®†åä½œç”¨åˆ°ç”µå•†è¡Œä¸šä¸­åQŒå„家åã^台如何打擂,ž®†æˆä¸ºå€¼å¾—期待的事ã€?/p></section> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </div> <div class="sub4frht"> 本文å‡ø™‡ª2023-11-20出版的《电脑报ã€?023òq´ç¬¬45æœ?A.新闻周刊</br> (¾|‘ç«™¾~–辑åQšé˜¿å?</br> </br> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_weixin" data-cmd="weixin" title="分äín到微ä¿? style="float: right; padding-left: 25px;"></a> <span style="line-height: 35px">分äín刎ͼš</span> </div> <script> window._bd_share_config = { "common": { "bdSnsKey": {}, "bdText": "", "bdMini": "2", "bdMiniList": false, "bdPic": "", "bdStyle": "0", "bdSize": "24" }, "share": {} }; with (document) 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